How and Why Hotels Should Embrace Telegram To Communicate With Guests
What is the Telegram Messenger App and how can you use it for your hotel?
In the age of instant messaging and the countless options that are available in the market, it can sometimes be difficult to determine which tools your hotel would most benefit from in terms of establishing a good relationship with guests with the proper efficiency and convenience.
Focused on privacy
Telegram was launched in 2013 and has since then garnered about 200 million monthly active users. The app has made a name for itself as being one of the most secure messaging tools of its time because all content shared on the app, including chats, groups, and media, is encrypted and can even be set to self-destruct.
Telegram can host groups of up to 100,000 members at once and can receive and send documents of any kind. The service also allows customer feedback for businesses which is a really useful advantage for any establishment in the hospitality industry.
Independent
It is important to note that Telegram is independent. It is in no way beholden to Google, Facebook or any other internet giant. This assures its users that all content shared on the app won’t be moved or shared anywhere else.
This enables the app to function as an essential marketing tool that connects you to your target audience with no fees and distractions.
Main Functions
The most attractive function of Telegram for hotel managers is its groups and channels. These are both important in marketing.
Since Telegram is an ad-free app, organic posting will always be the medium in which you engage with your audience thus building a more personalized customer experience with better relationships.
Audience Reach
Telegram ensures a 100% audience reach. Every published post in a channel is visible to all its subscribers who will all receive notifications when you publish a post.
With more consumers opting for authentic and personalized experiences, Telegram has become one of the front-runners in the marketing race.
Need help?
Guest Connexxion offers a customer service software to help you build relationships with your guests and prospects through
WhatsApp, Facebook Messenger. email, SMS, live chat, Telegram, and Instagram, all in one multi-channel inbox.
